Boutique buoyed by prestigious textiles PR appointment

One of Europe’s largest textile brands has appointed channel marketing agency Boutique to execute its PR strategy in the UK. 

Founded in 1988, Prestigious Textiles is today internationally renowned for its trend-leading fabrics, supplying to major name high street retailers through to smaller independent stores specialising in soft furnishings.  

Operating out of its impressive 75,000 sq. ft. head offices in Bradford, the family run business has turned to Boutique to drive brand awareness and consumer demand for its stunning collections through a mix of high-profile editorial exposure.

The agency will be focussed on positioning Prestigious Textiles at the forefront of interior design and fashion, whilst ensuring consumers see it as the go-to brand when shopping online or instore.

Nicola Brumfitt, marketing director for Prestigious Textiles, commented: “Boutique is an exciting  appointment for us and I’m confident the agency will play a critical role in both promoting our collections and raising our profile, so that home shoppers increasingly seek out our brand. It will also be interesting to explore other channels with the agency as we move into 2021.”

Boutique managing director, Simon Bollon, added: “Prestigious Textiles is a fantastic client to have on board as there is already such a great dynamic between both teams and this can only lead to even greater success in the PR space. We’re looking forward to shouting about the brand and the beautifully designed fabrics they’re known for globally.”

Prestigious Textiles is one of several new client wins for Boutique across its three core disciplines of media buying and planning, digital marketing and PR. The French Bedroom Company and Limitless Digital are just a couple of its recent high-profile wins.