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Castle Howard takes home prestigious accolade at national 2023 Museum + Heritage Awards
The North Yorkshire stately home won Marketing and Communications Campaign of the Year for Christmas at Castle Howard 2022
Iconic North Yorkshire stately home Castle Howard was celebrated at the Museum + Heritage Awards in London on the evening of May 10th, winning Marketing and Communications Campaign of the Year. The campaign was for Into the Woods: A Fairytale Christmas, Castle Howard’s much-loved Christmas experience which saw record-breaking visitor numbers in 2022.
Castle Howard came top of the category, which was judged by a panel of respected industry experts, alongside other fantastic shortlisted campaigns and organisations, including Tate Liverpool and the Imperial War Museum. The Awards are open to all museums, galleries, archives, and cultural and heritage organisations, both digital and in-person. The judges’ comment from the evening described Castle Howard’s Christmas campaign as: “Achieving a remarkable return on investment, this campaign is theatrical in approach and successful in its outcome,
building both audiences and experience.”
Abbigail Ollive, Director of Marketing and Visitors at Castle Howard, said:
“We’re absolutely thrilled to have won this prestigious award. It was a joy to be in a room full of incredible peers, and we were thrilled to be recognised at a great night celebrating the wonderful work across the sector. We welcomed over 80,000 visitors to Christmas at Castle Howard last year – our whole team across the organisation are dedicated to delivering a magical and joyful event; this award recognises a grand team effort.”
Entrants were from all areas of the cultural sector. Anna Preedy, Director of Museums + Heritage Awards commented:
“What is particularly wonderful about the Museums + Heritage Awards is the vast and varied range of organisations represented on our shortlist – from large, national museums to small, local heritage organisations and everything in between. The Awards provide a rare opportunity to recognise and celebrate the determined, confident, and creative work of our extraordinary sector and are the ultimate stamp of approval!”
Castle Howard will announce their Christmas theme for 2023 on Saturday 12th May, with tickets going on sale soon.
About Castle Howard
Castle Howard is a stately home in North Yorkshire, England, 15 miles north of York. Set in the Howardian Hills Area of Outstanding Natural Beauty, Castle Howard is a private residence and has been home of the Carlisle branch of the Howard family for more than 300 years. Castle Howard was commissioned by the 3rd Earl of Carlisle in 1699 and took over 100 years to complete. Successive generations have welcomed visitors to the House and it was first opened to the public by George Howard in 1952. Visitors can expect dramatic interiors and world-renowned art collections inside the House. The Gardens offer extensive woodland walks, temples, lakes and fountains with an adventure playground, Skelf Island, for the younger visitors to burn off steam. castlehoward.co.uk