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COVID-19 Recover initiative creates jobs at performance marketing agency

Yorkshire-based performance marketing agency, Diony appoints key roles at a pivotal stage of development – Ana Watts as Marketing Manager and David Lucas as Head of Strategy.

Alistair O’Sullivan, Managing Director, adds to the positive team culture with the two new appointments and has tripled sales from 2019 with a growing client base of large local names and multi-nationals in online retail, fashion, renewables, manufacturing, professional services, and real estate to name a few.

Alistair comments: “At the beginning of the year we predicted that Diony would have reached a whole new level by the end of 2020. Despite the challenges of COVID-19, our predictions have been realised and we are actually further on than expected in terms of sales and the size of the team.”

 Alistair O’Sullivan

“Now I want to double the team to twelve by mid 2021, retaining the local talent in the Humber region.”

Marketing Manager Ana Watts, joins the team from an in-house position in Beverley where she gained a broad range of experience in marketing. She says:

“I was impressed by the culture and the team’s approach to delivering an exceptional service in a fast-paced environment and I want to be a part of that success as their team continues to grow.”

“Personally, I enjoy creating content, visuals and brainstorming new campaign ideas. One of the best things about working for a marketing agency is seeing inside a variety of businesses and helping them achieve their vision, it’s very rewarding.”

As well as heading up Diony’s internal digital marketing, Ana will work alongside new Head of Strategy, David to produce and manage a range of campaigns.

David Lucas joins Diony after building a reputable digital agency in Pocklington. He brings clients and great experience. He says:

“I’ve worked in marketing for six years but consider myself old-school! I focus on what makes people tick, the psychology behind how they behave and respond to great marketing. It helps me create effective strategies in highly targeted sectors, whilst making the most of the latest tools and platforms.”

“Diony is without doubt hungry for success but the team also wants to make a positive difference and this is the main reason I joined and brought clients with me.”

Over the summer Diony delivered Recover; designed to help businesses hurdle the effects of the pandemic, receiving an excellent response from businesses around the UK.

Alistair O’Sullivan, Managing Director of Diony comments: “The Recover initiative has been huge for us and recruiting Ana and David is a resulting step-change for our business. Recover launched in July providing a free service including digital audits, webinars and strategy consultations for businesses wanting to drive sales through what is a difficult economic situation. It confirmed that brands understand performance-led digital marketing is now more important than ever before and off the back of it we have created great client relationships.”