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HARROGATE’S LEADING BUS OPERATOR TEAMS UP WITH SPA TOWN’S NUMBER ONE LOCAL RADIO STATION
Harrogate’s leading bus operator, The Harrogate Bus Company, is teaming up with the spa town’s number one local radio station Your Harrogate to promote listening to its unique blend of local information and great music on the move.
A specially-liveried bus is to encourage customers travelling on the firm’s routes across Harrogate, Knaresborough and beyond to use the free on-board Wi-Fi to tune into Your Harrogate on their smartphones.
Your Harrogate’s breakfast presenter and Content Director Nick Hancock plus the radio station’s Commercial Director Adam Daniel joined The Harrogate Bus Company’s drivers Dan Watson and Will Deaton and the bus firm’s Commercial Manager Matt Burley at Harrogate’s famous Stray to see the eye-catching bus revealed for the first time.
Nick said: “The Your Harrogate bus looks fantastic! It’s a brilliant way to promote Your Harrogate as Harrogate’s Number One Local Radio Station, with all the information people need to get around town and beyond – while encouraging more of us to leave the car at home and hop on a bus to do our bit to ease our traffic queues.
“Our live travel news, local weather and what’s on information across the day means we’re the ideal way to stay in touch as you travel, using the free Wi-Fi on the bus – and of course we play the best variety of music all day and all night!”
And Harrogate’s best-known radio host added: “If that’s not enough, there’s a huge photo of me on the back of the bus – guaranteed to give everyone a shock!”
The Harrogate Bus Company’s Commercial Manager Matt Burley said: “We’re delighted to team up with Your Harrogate to create this very special bus, which will turn heads wherever it goes.
“Our Wi-Fi is the ideal way to access Your Harrogate using the station’s mobile app, relax and enjoy the area’s favourite local radio station while leaving the driving to someone else.
“Your Harrogate provides an excellent service dedicated to the local area, including the latest information in its travel bulletins on how our buses are running. We see this special bus as the logical next step in our shared aim to provide the best service for our local community.”
Your Harrogate is available via the radio station’s app on Apple and Android mobile devices as well as via its website, yourharrogate.co.uk. The station can also be heard on smart speakers and on DAB+ digital radio throughout North Yorkshire.
More information on The Harrogate Bus Company’s routes and ticket deals, including maximum £2 a journey tickets until the end of June, is available online at: transdevbus.co.uk/harrogate and via the free to download Transdev Go mobile app.