It’s an early Christmas cracker! Bus firm Transdev extends £1 evening fare to end of 2021 in boost for Yorkshire evening economy

It’s good news for Yorkshire’s evening economy in the crucial run-up to Christmas – bus operator Transdev is extending its £1 after 7pm fare deal all the way until the end of December 2021.

The bargain flat fare for any single journey on any evening was launched by the bus firm across its networks in Yorkshire and extending into Lancashire and Greater Manchester in June, as part of a package of measures designed to encourage more people to get out and about across the region.

Since then, Transdev has seen positive results with 85 per cent of customer numbers returning to its buses in September 2021, compared with the same month in 2019 – placing the operator ahead of the Department for Transport’s data showing nationwide bus ridership at 75 per cent of pre-pandemic levels.

Transdev now hopes its extended £1 after 7pm fare deal will help move Yorkshire’s economic bounce-back into top gear by attracting more cost-conscious people onto its buses for a safe night out.

Transdev Commercial Director Paul Turner said: “We know our buses can play a vital part in Yorkshire’s economic revival beyond the pandemic, and with that in mind, we created our £1 after 7pm fare deal to support the North’s evening economy and help everyone to enjoy travelling safely for less.

“We originally planned to offer the £1 evening fare until the end of September, and as it’s clearly helping to attract more people to return to the bus with all the benefits that brings to leisure-based businesses, we’ve decided to extend it through until the end of December.

“All of our buses are clean, safe and ready to go as always, and with this extended low fare in place, we hope our offer will deliver a welcome early pre-Christmas boost to the economic revival already being seen in Yorkshire’s town and city centres.”

The bargain £1 flat fare is available until 31 December 2021 after 7pm on any Transdev bus in Yorkshire, Lancashire and Greater Manchester for any single journey, regardless of the distance travelled.

Many of Transdev’s interurban services operate until late evening, seven days a week – and some, including the premium 36 route between Harrogate and Leeds, continue beyond 3am at weekends to give late night revellers swift and safe transport home.

Full details of all Transdev services are available online by visiting https://www.transdevbus.co.uk or by downloading the free Transdev Go mobile app from the Apple App Store or Google Play.