Leeds’ Boutique wins award-winning professional haircare account

Leading professional haircare distributor Salon Promotions has appointed Leeds multi-channel marketing agency Boutique to manage its digital and traditional PR strategy.

Founded in 2009 by Neil Capstick, Lancashire-based Salon Promotions provides high-quality brands to UK hair salons including Alterna, Olaplex and Hot Tools, as well as long-term, hands-on training solutions and sold-out educational events for stylists.

Boutique will also manage the PR strategy for Salon Promotion’s own brand, Neal & Wolf which specialises in award-winning luxury haircare products for everyday indulgence from their best-selling miracle rapid blow-dry mist to their purple brightening shampoo. They also have their own professional colour range available in 1,000’s of salons across the UK.

The partnership will see Boutique lead awareness and educational focussed campaigns for Salon Promotions, and trend-lead reactive and product gifting activity for Neal & Wolf in both B2C and B2B audiences while improving backlink profiles for SEO value.

Furthermore, Salon Promotion’s busy educational event calendar has been a huge success for the business and supported incredible growth. This will be a key pillar of Boutique’s strategy as this continues to expand with new courses and locations.

Simon Bollon, managing director of Boutique, added: “Working with the Salon Promotions team has been an absolute delight so far, their enthusiasm and love for the business has put them in a fantastic position for significant growth which we’re proud to be navigating with PR. We have a vast experience of delivering product focussed and B2B campaigns and look forward to meeting and exceeding their future business goals while dominating the UK hair and beauty market.”

Jack Hutchinson, commercial director at Salon Promotions said: “We’re excited to be working with Boutique to direct our PR strategies for both consumer and commercial audiences. The UK hair and beauty market is at an exciting time with leading innovation and product development – we’re confident the Boutique team will help tap into this building awareness of our award-winning, salon-centric approach to haircare as we continue our success momentum