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Twin-owned business finalist in Yorkshire and Humberside Family Business Awards

Buttercrumble — the Leeds based creative agency — are proud finalists of two family business awards. They beat strong competition with a record number of 186 businesses entering the Yorkshire and Humberside Family Business Awards from across the region.

Co-Founder and Director of the awards, Sue Howorth said: “We were inundated with some incredible entries, and we have been burning the midnight oil to get through them as they came in right up to the wire. The judges had extremely difficult decisions to make, so the finalists should be extremely proud of themselves!”

Buttercrumble was established by twin sisters, Chloe and Abigail Baldwin, in January 2017. Since then, they have been making a real difference in the local area and internationally. They have had the pleasure of working with clients including The Royal Armouries, Chester Zoo and Mamas & Papas (to name just a few).

The twins were born and raised by the sea in Scarborough. Then, in 2016, they graduated from the University of Leeds with a BA (Hons) in Graphic and Communication Design. Together, they settled in the city and established Buttercrumble. As twins, they have a strong bond which is essential between business partners.

Furthermore, Abigail and Chloe believe their twinship makes them natural born team-players and they’ve always enjoyed collaborating. As children, they would draw on rolls of newsprint and recreate scenes from their favourite storybooks.

Creativity was encouraged from a young age and especially so from their Granddad who supplied the newsprint. His own father was an artist and has a painting in the Hepworth gallery, Wakefield. The nomination is extra poignant as their Granddad passed away just days before the award announcement. A win would mean the world to Abigail and Chloe who always strive to make their family proud.

Their determination is evident through Buttercrumble’s impressive 293% increase in sales over the past five years and the profits they retained within their business have stabilised their position during the current economic climate. Buttercrumble’s growth has been achieved solely through hard-work and determination as they’ve received no investment or loans to finance the business.

The finalists received a visit from an expert judge and are now subject to a public vote. The judge’s and public scores will be combined before the winners are announced on Friday 11th November.