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Yorkshire bus firm Transdev’s Covid-19 recovering drive wins top award at UK bus industry Oscars

‘Clean, Safe, Ready to Go’ campaign named the nation’s number one at prestigious UK Bus Awards

Yorkshire bus operator Transdev is celebrating after its unique ‘Clean, Safe, Ready to Go’ campaign to promote safe travel during the COVID-19 pandemic scooped a top prize at the UK Bus Awards – the Oscars of the bus industry.

The prestigious “Build Back Better” award was specially created to reward initiatives to help the nation’s bus operators recover from the impact of the COVID-19 pandemic – and was one of the most keenly contested categories among bus firms this year.

Transdev’s win recognises the forward-thinking bus operator’s success in responding rapidly to huge changes in customers’ travel patterns brought about by the global pandemic, while also planning for sustained long-term recovery in the years ahead.

Awards judges praised Transdev for “its extensive, positive messaging about travelling by bus, notably its ‘Clean, Safe, Ready to Go’ campaign launched in May 2020, which saw Transdev become the first UK bus operator to produce a two-minute video following an everyday journey as seen through the eyes of a customer, showing extra cleaning in place to keep everyone safe.

Transdev also sold over 15,000 specially designed face coverings online and at its bus stations, raising £5,000 for NHS Charities Together – while its video was shared thousands of times on social media, and can be seen here:

Transdev CEO Alex Hornby said: “This award is dedicated to the huge effort of our colleagues, who – over the past two years in particular – have kept our customers moving whilst they needed us most. We have never lost our smile, our vision or our commitment to deliver each day, nor our determination to strengthen our long-term future as we continue to build a growing, innovative and customer-centric business.

“Our Clean, Safe, Ready to Go campaign summed up our positive approach against the unjustified perceptions of bus travel. It was more than just five words – it defined our way of doing things as we reassured our customers, and we are proud that it became a benchmark of how to operate and present yourself in a pandemic.

“Throughout this time, we also never forgot about how we approached the future. We have grown our business by 20 per cent over the past two years and have helped create a positive future for the bus across the north of England.

“It’s a huge honour to be part of a team that wins awards even in these often strange and challenging times. They’re incredible – and they all completely deserve this recognition on the national stage, with my appreciation – as ever – on a job well done!”

Throughout the pandemic, Transdev has saluted the North’s key workers, including hospital and retail staff alongside its own drivers and support staff, with its series of ‘Buses for Heroes’. Created in co-operation with local and regional newspapers, each bus features images of people nominated by proud friends and relatives for helping the local community through such challenging times – a high-profile visual reminder to all of their vital role.

Transdev’s winning UK Bus Awards entry also highlights its successful ‘Back to Bus’ campaign to rebuild customer confidence when returning to bus travel, including:

  • A £1 evening fare offer which restored numbers travelling after 7pm to 92 per cent of pre-pandemic levels overall – and on certain days, to 10 per cent higher than pre-COVID
  • A free all-day ticket for new users of the ‘Transdev Go’ mobile app to encourage them back to bus travel, with 10,000 tickets claimed so far
  • Travel discounts in partnership with restaurants and cafes who took part in the Government’s Eat Out to Help Out scheme
  • Marketing initiatives aimed at young people, in association with local colleges.

UK Bus Awards judges also highlighted Transdev’s successful expansion in July 2021 with the purchase of the former Yorkshire Tiger business to form new West Yorkshire-based subsidiary Team Pennine.

This year’s UK Bus Awards were presented remotely by video in a ceremony co-hosted by BBC News presenter Jane Hill and BBC Breakfast weather forecaster Carol Kirkwood.

A ‘Build Back Better’ award for the coach industry was won by Greater Manchester-based operator Belle Vue Coaches.

With its headquarters in Harrogate, Transdev’s locally based companies are close to the communities they serve, providing bus services from seven Yorkshire locations including Malton, York, Harrogate, Keighley, Bradford, Huddersfield and Elland near Halifax. Transdev also runs local buses from depots in Burnley and Blackburn in Lancashire, and Rochdale in Greater Manchester.

Full details of all Transdev’s bus services are available online at: and on the free to download ‘Transdev Go’ mobile app.