Teamwork drives success
Transdev CEO Alex Hornby says partnerships and people can build buses back better for Yorkshire.
At Transdev, we know how to win new customers to switch to our buses. Take our flagship 36: Riding Refined service linking Harrogate with Leeds and Ripon – in 2019 just over two million people did just that, a 21 per cent increase in just two years.
Huge investment in quality is part of our recipe for success. We relaunched the 36 in 2016 with a £3.3 million investment in 14 new low-emission, high quality buses with luxury features including quilted leather seats, free superfast Wi-Fi, at-seat USB power points and even a glazed panoramic roof to enjoy Yorkshire sky views!
Our £1.4 million investment in five new British-built buses to our exclusive Sky Class premium specification for our Cityzap intercity express service linking Leeds and York – launched in the midst of the pandemic in December 2020 – underlines our commitment to attract people to switch from their cars to buses people are proud to be seen on.
We’re now revolutionising bus travel in the Kirklees and Calderdale districts of West Yorkshire, with the launch of Team Pennine – taking over Arriva’s former Yorkshire Tiger operation with a company-wide transformation on a route-by-route basis, starting with a newly-branded ‘Denby Darts’ route in our new stand-out pink livery.
A zero-emission future is now in our sights, building on the success of our ground-breaking Harrogate Electrics buses and the fact that over 70 per cent of our fleet in Yorkshire – and all of our regular daily buses in Harrogate – now meet the UK’s toughest Euro VI low emission standards. We made Harrogate one of the UK’s first low emission bus towns – we now want to make it one of the first zero emission bus towns.
Enhanced partnerships hold the key to a bright future for the bus. Combining the best of our innovation and customer focus alongside highway and infrastructure projects to create highway space and improve punctuality makes sense.
At the heart of our story are our amazing people. We’re growing fast and we want the best people to help us achieve success. Buses combine retail, logistics, HR, pricing, operations, public sector engagement and engineering in one of the nation’s most dynamic and fast-moving industries.
Investing in our people and our products is what makes us different. With partners who share our zero-emission ambition, we’re ready to build buses back better for Yorkshire.
Pictured: Coun. Kim Groves, Chair, West Yorkshire Bus Alliance, joins Transdev CEO Alex Hornby at the launch of the new Team Pennine company